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Citizen Kay

A PORTFOLIO OF SORTS

This is site is a loosely organised portfolio of the work of Toby Kay. Over the years I’ve been paid to write, come up with ideas, invent, design, style, code, and direct a huge range of materials.

This site is a selection of the more recent work along with some personal projects. I live with my wife Maria, and our two cats, about 70km south of Valencia on Spain’s Costa Azahar, but have previously lived in London for most of my life.

My work these days is predominantly for NGOs, charities, foundations, and Trade Unions in the UK and across Europe through, my company Upwards. I have also just launched The Silver Academy with Robert Campbell and Andy Agar.

I describe myself variously as a Creative Consultant or as Digital Strategist and Creative. And yes, I know my glasses are wonky.

I just make stuff.

Work.

The Silver Academy

Robert and I have launched this business to address the growing issue of the working population who are over 50s. We are living longer. We need to work longer. Reskill. Reboot. Upskill. And inspiration. How to thrive in the age of no retirement. - Read more

Mission 44

Mission 44, founded by Sir Lewis Hamilton, is a charity focused on creating a fairer, more inclusive future for young people - Read more

Community Trade Union

Community Trade Union has been a client for many years. Initially I consulted on acquisition strategy and retention and then that led to taking over the build and maintenance of their website. - Read more

HRA Pharma Rare Diseases

HRA Pharma Rare Diseases is a specialized pharmaceutical company dedicated to developing and providing innovative treatments for rare endocrine and metabolic disorders, focusing on improving patients' lives through targeted therapies and collaborative research efforts. - Read more

MIT – The Cambridge Science Festival

The Cambridge Science Festival is an annual event celebrating science, technology, engineering, and mathematics. It offers a diverse program of talks, demonstrations, and interactive activities for all ages, showcasing cutting-edge research and inspiring scientific curiosity. - Read more

Black Equity Organisation

Black Equity Organisation (BEO) is a national Black-led civil rights organisation in the UK, dedicated to advancing justice and equity for Black people through advocacy, community empowerment, and systemic change. - Read more

CLIENTS

My clients.

I primarily work with 3rd sector, charities, and cultural institutions, many of which are well-known in their fields.

My clients include prominent organizations like the British Shipbuilding Industry, the Black Equity Organisation, and Community Trade Union, where I help develop and implement digital strategies that align with their missions and amplify their impact.

I also support organizations such as Mission 44, MIT, AdviceUK, the Church of England, and Orthopaedic Research UK (ORUK), providing comprehensive digital solutions that enhance their ability to drive positive change, engage their audiences, and achieve their objectives. My work is all about partnering closely with these organizations, crafting innovative strategies that really connect with their audiences.

I focus on understanding each client’s unique needs and goals, ensuring that the digital solutions we create are not only effective but also genuinely reflect who they are and what they stand for.

Instagram.

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ABOUT MY COMPANY UPWARDS GROUP

Upwards Group is a collective of strategists and creatives based all across Europe. We provide creative and strategic digital solutions to a wide range of clients, predominantly in the NGO, Charity and Trade Union sectors.

And our work has ranged from live events to campaigning and high-profile websites. We specialise in very rapid turnaround of projects. Get in touch.